Author Archives: Stephanie Crowe

I work with experts all the time, analyzing their offerings, how they convey and productize their knowledge. And what I’ve found is that, as an expert, one of the most powerful things you can do is to identify a client’s … Continue reading →

When you are in an expertise-based business, what you know – your expertise – your intellectual property is your biggest asset.  But how do you leverage that asset so that you are not giving it away, but sharing it in … Continue reading →

Games are some of the most effective, and possibly the oldest, learning tools.  If you are looking for a way to spice up your product or program, it’s time to add a game to your learning environment.  The question is … Continue reading →

Coacher Teacher Candlestick Maker For entrepreneurs and business professionals, particularly coaches and consultants, there are times when we are overlooking great opportunities to leverage our time.  In fact it’s quite common, as a coach or consultant, or even as a … Continue reading →

Whenever I used to interview for a job in business…a common response was, “That’s great – there’s no shortage of conflict here!” In fact, conflict resolution is a lot like learning. There is inherent ‘conflict’ in the learning process – conflict between the known and the unknown. Continue reading →

If a consumer products company’s brands are its products, then what is the brand of a company whose product is a person – the sum total of their knowledge, their expertise, their intellectual property?  Is it the person’s face?  Their … Continue reading →

Have you noticed there are experts everywhere?  I am blown away by the expertise, unique perspectives, and mastery people have.  In today’s webinar with copyright expert Michelle Salater, about how to Convert Your Knowledge into Training that Sells, we had the most phenomenal … Continue reading →

Welcome to the Brand Your Knowledge blog, where we can chat about learning products, tips and tricks, success stories and new techniques.  Are you ready to turn your expertise into a product or program?  Let’s explore the possibilities!

I had the distinct pleasure of working with Copyrighting expert Michelle Salater of Written by Sumer this week, who interviewed me on her blog about e-learning, turning expertise into products, and what the big deal is about learning style. Check … Continue reading →

There are many cognitive and learning models that help to categorize how we process information and apply it – in effect, how we learn. I like to start with this one: are you visual, auditory (hearing/reading) or kinesthetic (movement or … Continue reading →